Kemp House, City Road, London EC1V 2NX
How to Optimize Your Website SEO for Voice Search
Technology has been surprising us for many years with revolutionized digital techniques. No one in the past century could ever imagine that we actually will be able to talk with robots or AI software.
With the digital inventions, we are now able to communicate with software. The trend of using voice searches on mobile assistants is increasing day by day. That is why web makers are concentrating more on optimizing websites for voice search.
If you have no idea about what voice search is? Then this piece of article will help you a lot in understanding the concept, emergence, and usage of voice search.
What is Voice Search Optimization?
Search engines have been excessively used for different types of queries. Following the tendency to search online, websites started to optimize their web content according to the keywords searched by the users. But, now the technology has risen to another level with voice search. Many people use voice search for queries in which they command the voice search assistant about their question. As a result, the voice search assistant answer the query by giving multiple results similar to typed queries. The voice search requires less effort and is an effective approach.
Why Does Your Website Need Voice Search Optimization Anyway?
Voice search optimization is an SEO technique which optimizes websites according to the voice search queries. People are now considering voice search over typed queries.
Taking into account the emergence of voice search, the following marketing analytics highlight the need for voice search optimization for the websites.
- According to the estimation of comScore, 50% of the queries will be done through voice search by 2020.
- Voice Labs discovered that there are 33 million voice-first devices ready to take over the conventional method of searching.
- According to the statement of Google CEO, Sundar Pichai, one-fifth queries on Google are done via voice search.
With the surfacing voice search trend, it is beneficial for a website to get voice search optimization so that it can stand in the competitive digital world.
8 Ways to Optimize Your Website for Voice Search:
A website should get updated with ongoing marketing trends to mark its value online. During the present time, voice search optimization is required for every website to stand with the competitors. If you have not re-optimized your website for voice search then the following ways will help you through it.
• Focus on Natural Speech or Conversational Language:
We all are used to type queries search instead of voice search. And so are our websites that are optimized with typed high volume keywords.
In contrast to typed searches that require short focused keywords, voice searches contain long sentences mostly in conversational tone or style. For instance, when we search for any digital service we search for the exact keyword in the search bar e.g. best digital services in the USA? But in voice search queries for the same search would be like What are the best digital services in town?
Voice searches are based on conversational speech. The natural language processing system extracts the keywords from the searched queries.
Moreover, when optimizing your website do not use technical words in the content because not everyone contains technical knowledge. In other words, it is best to keep things simple and user-centric. This SEO-friendly strategy delivers a direct sense of your content to the users.
• Boost Page Speed:
Voice search is a step up to the online searching practice. While using voice search, no one expects to wait long for the query to be responded. Boosting up your web page speed is the ultimate way to optimize your website for voice search. According to the study of backlinko, Google prefers websites that have fast loading speed and it requires 4.6 seconds on average to load a voice search result.
There are several ways to increase a web page speed such as image optimization, minimization of HTML, CSS, JS code, and use of the content delivery network, etc. Make sure that your web page loading speed is fast and the website runs quickly so that it can become optimal for voice searches.
• Use Long-Tail Keywords:
Voice searches may have long sentence queries due to which websites are optimized for voice search with long-tail keywords. People communicate with voice assistants as they are talking to a human. This interaction can make long-tail keywords more useful. The long-tail keywords, despite wordcount, are more targeted and precise than short keywords.
Respond to customer queries with descriptive and relevant information. You can also answer the inquiries by creating explanatory blog posts and publish them to your website. Google picks the result websites that have long content. The longer the content is the more rank your website gets.
• Optimization for Google Snippet:
Google snippet is a box that contains an answer to a specific query. It appears below the search bar when a search is made. Featured snippet covers the most relevant result of a search. Despite the ranking, Google prefers a website for snippet which has the most appropriate result in it.
According to a study, 30% of 1.4 million search results appear in the snippet. Therefore, focusing more on quality content and data can help your website to appear in Google snippet.
• Update Google My Business Profile:
Update your business profile on Google My Business Listing. You can reach more customers by providing name, address, and contact number of your company on the business website. Google can extract this information and show it to the people who are looking for your company.
Moreover, you can reach the audience in two different ways. Firstly, you can add local keywords to your website to appear in high ranking. Secondly, you can optimize the web content for “near me” searches.
• Consider Local SEO:
According to a study of BrightLocal, 58% of the voice searches are made for local queries. You can add local content to your website in order to optimize the website SEO for voice search.
• Focus on Structured Data:
SEO for voice search surely depends upon business listing and local content. But, it also relies on structured data markup which is basically the information about a certain website that is put in the web source code. The internet audience can not see it but search engines have access to these codes. Moreover, structured data helps search engines to read a website and pick relevant results. You can also get assistance on structured data from Schema markups.
• Don’t Forget FAQs:
As discussed earlier, descriptive content is a search engine’s favorite content for voice search. You can respond to Frequently Asked Questions via informative blog posts and articles. Consequently, your website gets enriched with quality content and you provide better response to the queries which automatically increases the customer satisfaction rate.
Closing Thoughts:
To sum up, SEO for voice search is an emerging technique in digital marketing. Although the practices of searching queries are quite different from each other somehow the SEO tactics follow the same phenomenon of marketing.
If your website has not been optimized for voice search, make it optimized before the competition gets high.
Related Posts
Get The Low-hanging Fruits with a Keyword Strategy
A winning marketing campaign is only for people who go...
Read More
How to Perform a Quick Technical SEO Audit
Has your website lost traffic attraction? Is it hard for...
Read More
Accomplish Business Goals with Local SEO
The marketing world is an area where many businesses are...
Read MoreContact Us
Leave a Comment
Your email address will not be published. Required fields are marked *