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What Is Schema Markup and its SEO Benefits
The digital world is full of competition. As technology evolves, the methods and practices also get updated with upcoming trends. Structured data markup is accelerating SEO by providing rich and quality content to the users.
Do you want your company to stay ahead in the competition wave?
Structured data and Schema markup is the ultimate way to enhance the chances for your company to appear as the most relevant brand in the search queries.
What is Schema Markup?
Schema markup is frequently used structured data vocabulary for Microdata and JSON-LD formats. In 2011 three huge search engine platforms, Google, Bing, and Yahoo collaborated and assisted webmasters to categorize vital information of websites. Schema markup focuses on targeting and providing the most relevant information to users.
Schema markup is a specific vocabulary based on an HTML code that helps search engines to read the websites more efficiently.
Schema.org aims to redefine the content to make it important for the search engines. The search engines then utilize structured information to improve search results by providing precise information about the query. Schema markup boosts the user experience. Schema markup is frequently used by search engines and is considered as an efficient SEO strategy.
How to Use Schema Markup?
Schema markup implementation requires you to first evaluate the following factors before applying it on your website:
- Business goal
- Type of content you want to highlight on your website
Always emphasize the content that is most relevant to your business niche. Google has defined the following ways that can benefit a company by implementing Schema markup.
- To increase brand awareness by highlighting company logo, contact information, office location. All this information gets stored in Google’s Knowledge Panel which extracts the specific data when a query is performed by the user.
- To highlight specific web content such as Articles. Events, FAQs, Reviews, etc.
- Endorsement of the company’s products and services by providing specific information like rating, availability, price, etc.
Once it is decided how to code or markup the website, you can then explore Schema.org to get the most relevant vocabulary for your web content.
The tools that help in structured data implementation and testing are:
- Google’s Data Highlighter
- Structured Data Testing Tool
Using Schema markup ensures more clicks to a website diverted by the SERPs. If your brand is not at the top position of search engine ranking then implementing Schema markup to your website is the need of the hour.
SEO Benefits of Schema Markup Implementation:
Search engine optimization is the key to generate organic traffic and boost search engine ranking. Schema markup accelerates SEO by presenting rich results on the search engine snippet. When users get nourished with the brand’s basic information they surely visit the website of that certain company.
The top benefits of Schema markup are as follows:
Boosts SEO:
Schema markup categorizes web content enabling search engines to read and understand websites efficiently. Once a website becomes search engine centric, the chances to appear in the top search results increases. By this, organic traffic redirects to your website. The rich and focused content placed on the website via Schema markup also boosts the web ranking on search engines.
Enhances Online Visibility:
Schema markup enables marketers to place rich content on the website. The quality content increases the online presence and visibility of the brand and generates more traffic to the website.
Improves Web Ranking:
Good organic reach and quality content increase the ranking of the website on search engines. According to Searchmetrics, websites with Schema markups attain four times better ranking than websites that do not use Schema markup.
Creates Rich Snippet:
Websites having Schema markup are more likely to appear in the snippet box of Google. The relevant and rich content of the website ensures more clicks and user engagement.
Attracts Potential Customers:
Schema markup vocabulary attracts potential customers towards the website. Rich snippet results authenticate the website and draw more user attention.
Businesses implement structured data Schema markup to increase brand awareness locally and globally. But, the frequency of applying Schema markup to the website is still low. The later section covers the reasons why every business doesn’t implement Schema markup.
Reasons Why Many Brands Don’t Use Schema:
Schema markup is all about structured data. There are businesses around that that do not have structured data for their websites.
Here are some reasons why many companies don’t use schema:
- Fewer resources
- Non-technical team members
- A website not supported by Content Management System
- Unaware of Schema markup benefits
- Outdated approach
The structured data assists companies to focus on significant content. Companies who do not implement Schema markup struggle in the race to get top search engine ranking.
Conclusion:
Schema markup streamlines your web content by enhancing the chances of your website to appear among top-ranked websites. It has become a necessity to boost SEO strategies and practices. Leverage the extensive knowledge and experience of SolutionSurface and rank higher with great organic traffic.
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