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5 Digital Marketing Trends to Double Your Conversions in 2020
From new technology to new trends, digital marketing evolves with time. Every year brings new changes in the search engine’s algorithms and introduces new tech inventions. Adapting new changes with the passing time is necessary to keep your website updated with trendy marketing strategies. Being a business owner or digital marketer, you always look for strategies that drive your business with a good conversion rate.
Here are some digital marketing trends to double your conversions in 2020.
Appear in SERPs:
Search engine result pages show an organic listing of websites that are most relatable to queries. You can make your website appear in SERPs through paid advertisements, knowledge panels, and featured snippets, etc.
One of the effective ways to appear as a top search result is through the paid listing. The more visible your website is on search engines the more are the chances to get new visitors.
Voice Search Optimization:
Voice powered search is a hot topic today. With the popularity and use of voice assistants such as Alexa, Siri, and Cortana, it is expected that half of the search queries will be done through voice search by the year 2020. According to the report of TechCrunch, more than 47% of the people use smart speakers. The excessive use of voice assistants proves that people are learning the utilization of technology to make their lives better and easier.
Users prefer voice searches when occupied with multiple tasking. For example, when someone drives, it is a lot easier to find directions by voice search rather than typing queries while driving.
With the increasing trend of voice searches, it would be better for your website to have content that appeals to users. Design and deliver your web content in a conversational or informative tone so that not only search engines pick it but also users find it useful. Regardless of what people say or type, your content should be precise enough to attract search engines. For better results, focus on long-tail keywords and add trendy blog posts to your website. Make sure that your content must be in a conversational tone so that it gets suitable with voice search.
Artificial Intelligence:
Software like Siri and Alexa are no longer unknown to anyone. Artificial intelligence has made human life so easier that almost every query is one command away in the digital world. It allows users to find a description of anything faster and easier. According to the prediction of OC&C Strategy Consultants by 2020 around 55% of the homes will feature Artificial Intelligence powered solutions. Yes, Machines are getting more intelligent to assist people with different tasks.
Software developers are now focusing on the personalization of AI-driven devices. With smart AI software, you can reach a million of customers to your website. Artificial intelligence is making business decisions more precise by focusing on the target goals of the company. AI is already assisting companies in content marketing, customer services, and advertising.
ChatBots:
The chatbots have made the conversation between a potential customer and the brand so much easier. Now, you can ask queries about certain services or products instantly through chatbots. Chatbots are AI-driven software that makes instant messaging possible in real-time.
Chatbots are small pop-up windows that appear at the side of your web page asking users about their queries. Chatbots help in starting a conversation with the user that increases the conversion rate and decreases the bounce rate of your website.
According to some statistics:
- 63% of users prefer online bots to get information about the company.
- Chatbots are expected to power 85% of customer services by the year 2020.
- Due to the 24/7 availability of chatbots, customer engagement is increased by 64%.
- Chatbots are expected to assist companies to save over $8 billion every year.
- 80% of the businesses will need chatbots by 2020.
For your website growth, user experience is everything. That is why you should direct your customers toward conversions by engaging them. If your website is not delivering content as per the user’s expectation then it might lose customers. To deliver better user engagement you must provide information that the user is seeking. For this purpose, chatbots come into play.
Augmented Reality:
The word “augment” means to increase or add. Augmented reality is the technology that enhances the user’s environment with computer-generated features. If you use Snapchat filters or play Pokemon Go, then you already have interacted with augmented reality. Augmented reality is all about the enhancement of real-world experience with virtual features that is why it is also known as mixed reality.
In digital marketing, augmented reality is revolutionizing customer experience online. With 3D modeling software applications, companies are introducing new products and services into the world. Augmented reality is accessible to almost every size of businesses and assisting them to provide an interactive experience of their products to the customers online.
To double your conversion rate, invest in 3D modeling and let your customers experience enhanced virtual features of your product.
Programmatic Advertising:
Posting and managing ads requires a lot of focus and target aims. To maintain ad campaigns companies utilize Artificial Intelligence to manage advertisements based on targeted algorithms. It is estimated that by the year 2020, around 86% of the display ads will be managed through automated channels.
Programmatic advertising requires business data and technical expertise to automate ad campaigns. Programmatic ads provide an ultimate way to endorse your brand in real-time with an increased rate of ROI.
Concluding Thoughts:
If you feel left behind in the race of digital competition, there is no need to worry. You can accelerate the performance of your website with these technological trends and secure a good conversion rate. Technology is ever-evolving and so are digital marketing practices. To keep your business updated, implement these marketing trends and compete for the online worlds.
If you are looking for digital marketing services, contact SolutionSurface to increase the ROI of your company. SolutionSurface is providing extensive digital marketing solutions to businesses of every size. Reach to us and handle your project to our expert digital marketers.
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