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The Importance of Mobile-friendly Websites
The use of smartphones is rapidly increasing over time. Due to user-friendliness and easy access to every app people are progressively turning to smartphones. Just because mobile devices have too many users, it is great for companies to optimize their websites for mobile phones.
Speaking of websites, people are browsing websites through their mobile phones instead of laptops or desktop computers. Websites that are designed for the PC does not work properly on mobile devices. That is why it is important to have a mobile-friendly layout also.
What is a Mobile-Friendly Website?
A mobile-friendly website is the one that has a specially designed layout for smart and other handheld devices. A mobile-friendly website has a perfect display for smartphones and tablets of any size and display. Mobile responsive websites are suitable for every mobile device ranging from gears to tablets.
The emergence of mobile-friendly websites is based on the following facts:
- In 2016 it was observed that websites were drastically accessed by mobile phones rather than desktop.
- The use of smartphones has now exceeded 81%.
- It is estimated that every one of five American adults access the internet only from smartphones.
Based on these stats, mobile-friendly websites have now become a necessity.
According to Google, 61% of the users do not visit a mobile website again with which they find trouble while accessing and 40% among these visit a competitor’s site instead.
The purpose of having a mobile-friendly website is to increase user experience by fitting all necessary information in small screens of mobile devices. Mobile-friendly websites are easy to navigate with faster speed.
Why Do You Need a Mobile-Friendly Website Anyway?
More than half of the traffic visits websites from mobile devices. If you neglect the mobile users, you will probably neglect the majority of traffic coming to your website.
The most important thing is that Google is taking mobile responsiveness as a ranking factor. Both the desktop and the mobile versions of the website are important but Google is paying keen attention to the performance of mobile pages of your website.
A mobile-friendly website has several advantages as follows:
- Improved search visibility
- Enhanced user experience
- Lead generation
- Improved brand identity
If you want to beat the competition, go mobile and let people access your website through any device they want.
Benefits of a Mobile-Friendly Website:
Having a website is not an achievement but having a website that is responsive to the device of every size is a big success.
The following are some huge benefits of a mobile responsive website.
Streamlined Experience Across Multiple Devices:
Don’t limit your web access to only desktop or laptop. Make your website mobile-friendly and increase user experience. Allow people to reach your site from whatever device they want. Responsive web design is meant to perform perfectly on several screen sizes.
Boosted Ranking:
A mobile-friendly website is not only significant for users but also for Google. Google ranks websites according to their mobile responsiveness. That is why if Google finds your website mobile-unfriendly then it might lose its chance to get good ranking. The lower the website ranks, the less successful your business will get.
The mobile performance of your website has a direct impact on the ranking system.
Improved Mobile Conversion Rate:
As mentioned above, web visitors bounce back if they find hard to navigate your website. That is why it is important to have a mobile-friendly site so that visitors can thoroughly navigate your website. Users engage better with a mobile responsive website which increases the chance of a conversion.
Enhanced User Experience:
Have you ever experienced opening a website to your smartphone that isn’t mobile-friendly at all?
Here is what happens in that specific situation.
Websites designed for PC contain huge information that looks like a pile of garbage when we see it on the mobile screen. Mobile screens are small in size and cannot display a huge amount of information.
Mobile-friendly websites are therefore recommended for mobile devices. These websites contain focus content and are easy to navigate. The user is shown with precise information that increases the user experience.
Faster Downloading Speed:
Loading speed matters a lot. Users leave the website if take centuries to load. Websites that are not mobile-centric requires much time to load on a smart device. That is why websites should be optimized for mobile devices.
Mobile-friendly devices load faster because they are coded compatible with mobile devices.
Enhanced Web Visibility:
Mobile-friendly websites are more likely to appear in the top results of Google because mobile-ready websites provide a good user experience. The more your website is mobile-friendly the higher are the chances for it to get organic traffic. The mobile responsiveness of a website amplifies its visibility on search engines.
Tips to Improve Your Mobile Content:
Making your website mobile-friendly is not as difficult as it seems. Here are some tips that enable you to improve your web content for mobile devices.
Tip# 1: Limit Pop-ups:
Mobile screens have limited space to display the content. Don’t fill up space with unwanted pop-ups. These pop-ups can irritate the users and make them leave your website.
Tip# 2: Make Your Website Mobile Responsive with Queries:
Use media queries to increase the mobile responsiveness of your website. You can modify the text and tailor the user experience with media queries.
Tip# 3: Eliminate the Distraction:
Make sure that there are limited elements present on your mobile website. Too many graphics can affect user interaction negatively. Also, keep the content precise so that users can access it easily.
Tip# 4: Use Percentage for Width:
Always set screen measurement in percentage rather than in pixels. You can use pixels if you are using media queries.
Tip# 5: Focus on AMP:
Accelerated mobile pages are designed on a special framework that improves loading speed and provides a great user experience. AMP is the future of mobile optimization as Google is already showing AMPs in the search results.
Concluding Thoughts:
Mobile devices are being used excessively. Google as a search engine has noticed this user behavior and considered mobile responsiveness. Mobile-friendly websites are more likely to get better ranking and provide a good user experience.
If you are looking for a mobile web development company, contact SolutionSurface. Leverage our expertise in web development and design and get state of the art mobile website with promising outcomes.
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