The-6-Most-Common-Web-Design-Mistakes

The 6 Most Common Web Design Mistakes

Brands mostly rely on their websites because a website is a bridge that connects your customers with your company. 

Many companies get satisfied by having a website with appealing colors and graphics which are not enough to make the website reliable.

Good web design not only engages visitors but is also attractive, user-friendly, and has easy navigation.

The purpose of your website is to generate traffic, transform them into leads, drive sales, and prove its credibility by retaining customers.

Being a business owner if you are thinking to go digital through a website or already have an existing website you should get a seamless website for your company.

Web visitors interact with your web design. Bad web design can damage your brand image. 

To avoid such misery, take a look at these common web design mistakes that can ruin your webite. 

Top 6 Common Web Design Mistakes to Look For:

Bad and unattractive web design is alarming. Your website loses traffic if it is hard to navigate. Also, other elements such as content, speed, and responsiveness, etc. can affect the website’s reliability.

Mistake # 1: Lack of Responsiveness:

Mobile devices have taken over desktop computers when it comes to search for something online.

Today, about 82% of people prefer to shop online through a mobile device in the U.S. 

Ranging from smartphones to tablets, mobile devices come in many verities of sizes and dimensions. 

That is why a website design should be responsive and compatible with all handheld devices. If not, then there is a big chance that it will lose traffic.

Mobile responsiveness is not an option it is a necessity. 

Also, Google considers mobile-friendliness as a ranking factor. 

Get a website that displays its content according to the screen size of the respective device.

If your website lacks responsiveness, sort this matter now or else it spoils your business.

Mistake # 2: Vague Navigation:

Ever thought the reason why many sites get abandoned by their visitors?

Websites should direct the visitor throughout the browsing session. If it doesn’t, that can be troublesome.

The main problem with many sites is miserable navigation. If the web visitor finds it difficult to navigate through your website your bounce rate will increase.

RELATED: How Do You Pick The Best Web Design Agency?

Also, hidden search options and confusing arrows can make someone leave your website immediately.

Websites help users, to locate and search easily, retain their customers. And those that do not provide directions lose traffic at a frequent rate.

Good web design provides easy navigation and assists web visitors to locate things easily. 

Mistake # 3: Missing Calls-to-Action:

The most common among all web design mistakes is that if your website is ignoring CTA, then it is missing something big that can change the way visitors behave on it.

A call to action directs web visitors regarding what to do when to do, and how to do during the whole web session. Through CTA, web visitors effectively engage with your website. 

For better user engagement, add CTAs on your website. Keep your call-to-action concise and simple. Don’t confuse your site visitors with unclear calls to action.

The most common call to actions (CTAs) are:

  • Get Started
  • Click Here to Subscribe
  • Click Here
  • Learn More
  • Buy Now
  • Add to Cart
  • Call Us Today

A CTA is a prominent button that attracts users and makes them click on it. 

MUST READ: Best SEO Techniques

If you are not telling your visitors what to do, then you must get ready to face a huge traffic loss on your website. 

Mistake # 4: No Analytical Measurements:

Monitoring your web performance is necessary to evaluate which part of the web design should be updated. 

According to a study, 75% of small business websites do not measure site performance with any analytical tool. 

Neglecting the evaluation of site performance can lead to many technical crises. 

That is why you should set up analytical tools for your websites such as Google Analytics and Monster Insights etc. These tools not only assist in detecting the errors of your site but also help you improve the technical matters of your web design.

Mistake # 5: Messy Content:

Online communication of a brand with its customers is done through web content. Content is not only text but anything that nurtures the audience with information. It can be text, images, graphics, videos, audios, etc.

If the content is not organized well or disarranged, then your web traffic might lose interest in your website.

Too many and too little web content can distract the user’s attention. 

Websites often have content that is confusing and does not address the target audience. Content like this is of no use. 

A good web design arranges and organizes content and elements that do not affect the page loading speed. 

Also, precisely choose the fonts and background colors of your web design. This is because typeface represents the image and significance of your brand.

Mistake # 6: Irrelevant Images & Ads:

Images and graphics are an important part of perfect web design. But having pictures that do not deliver useful or relevant information can be a problem. 

Websites use stock or low-quality images that lessen their credibility.

MUST READ: Web Design Tips to Improve Brand

Another thing that diverts visitor’s attention is the appearance of third-party paid ads and pop-ups. 

Ads are irritating and distract users. 

Also, placing irrelevant ads is considered as one of the big web design mistakes because it can mask your actual website design.

That is why to have a good and interactive web design, use original quality images and limit the ads and pop-ups to some extent.

Concluding Thoughts:

When designing a website, always focus on the goal of your business. Consider the purpose of what the website is being designed. 

There are a lot of examples present on the internet about how and why a web design fails. Utilize the information to avoid common mistakes.

The above-mentioned mistakes are most common among enormous web designs. 

Choose a professional web design company to get your web design done according to your business goals and market competition. You can avail of the web design and development services of SolutionSurface to get state of the art web design that interacts with users and ensures great ROI.

Leave a Comment

Your email address will not be published. Required fields are marked *

Related Posts