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Top 5 SEO Techniques to Drive Traffic
Is your website is not engaging enough traffic?
Want to drive more traffic to your website?
SEO is the key. Technology has a huge impact on modified SEO practices. Every year brings new technologies and strategies in digital marketing that are efficient than the previous ones. As Google accounts for more than 79% of the global search traffic, SEO focuses on optimizing your website according to Google algorithms.
Around 61% of the marketers believe that SEO improvement and growing organic traffic to a website is an inbound marketing priority.
This article will cover the golden tips for driving huge traffic to your website. But before going to that you need to ensure that the website is completely developed with responsive web design and outstanding infrastructure.
No matter if you have an old website that lost its popularity among audience these SEO tips will boost your website whether its old or new.
Here are the top 5 SEO tips to drive traffic in 2020.
Tip # 1: Improve User Experience:
Search engine optimization increases the visibility of your website on the SERPs. Search engines such as Google displays best and high-quality search results to provide a good user experience.
Yes! If a machine is not compromising the quality then why would you?
Irrelevant and bad quality content never made to the snippet box. Websites need to deliver relevant, informative, and engaging content so that not only search engines but also users get drawn towards it.
The other aspect that impacts the user experience is the page loading speed. No one wants to visit a website that takes forever to load. Users revisit the website with a loading speed of 2 or less than 2 seconds.
If your website loads in between 3 to 5 seconds, then no wonder it is not engaging enough traffic.
The only way to engage and retain your web traffic is to improve user experience by all means. Provide quality content that is precise yet informative. Make your website useful among the users.
The following are some practices which can help you enhance the user experience of your website:
- Write Easy to Read Content
- Use Bucket-Brigades in the Content
- Follow the Inverted Pyramid Style of Content Description
- Analyze and Improve Page Design
- Boost Web Loading Speed
Some of you might have a question; what are bucket brigades? It follows the concept of passing the bucket to other people. Bucket-brigades in content writing are the breakdown of one sentence into multiple sentences to keep the reader curious about what happened next. You can provide chunks of information to engage the user’s attention.
When we talk about pyramid style, it starts with the most worthy information to the general one. Usually, we first mention the general description and then cover the specific points. But in SEO you have to make sure that most emerging information comes first that is supported by general background.
Once your content and page speed are optimized, you’re all set to drive huge traffic to your website.
Tip # 2 Optimize Your Website for Voice Search:
Do you know that around 50% of the searches will be conducted via voice search by 2020?
If not then you still have time to optimize your website for voice search.
The pattern of searching queries has changed. People used to search for things on the internet with typed queries. But now this practice is turning towards voice search. With the invention of virtual assistants such as Alexa, Siri, and Cortana it has become a lot easier to search on the internet. Today, you can search location with voice search while driving or search recipes while cooking.
Yes! Voice search enables us to do multitasking and saves a lot of our time.
To optimize your website for voice search you must focus on the following things:
Long Tail Keywords: Voice search queries are much different from typed queries. Where typed queries are based on short keywords, voice search queries might contain a complete sentence or long keywords.
For instance, a typed query is like “SEO Agency Services” whereas the voice query looks like “What are the services of an SEO agency”.
That is why for voice search optimization, you should add long keywords to your website. Also, make your web content comprehensive using related keywords so that Google and other search engines can index it efficiently.
Structured Data: If you want your website to rank better with voice search optimization, use structured data. Utilizing structured data is a brilliant way to enhance your web visibility on search engines.
If you don’t know how structured data can help you take assistance from Google Schema markup guide.
Tip # 3: Follow the Trend:
Content is the key to enhance your web visibility on search engines. Focus on developing informative and descriptive content that engages the user’s attention.
Give your users something trendy and useful to read.
Focus on topics instead of keywords. Research completely on a topic and develop a comprehensive and quality content.
Boosting web visibility among users and search engines can effectively be done with quality content. Focus on image and video SEO too.
Tip # 4: Embrace Technical SEO:
Don’t ignore the technical aspect of SEO. For better traffic, you should consider technical SEO for your website. Find the issues and fix them to enhance the user-friendliness of your website.
- Focus on the following:
- Make sure your website is HTTPS based.
- Enable Accelerated Mobile Pages.
- Ensure semantic markups.
- Fix 404 error pages and broken links.
- Solve site indexing issues.
Technical SEO assists you to fix all your website problems for better traffic engagement.
Tip # 5: Measure SEO Performance:
SEO auditing is the best way to measure the performance of your website. Conduct SEO audits frequently to know what is missing on your website. Also, you can see the web ranking fix UX issues, and keep track of most visited content. Measuring SEO performance assists you to develop your website according to the user’s preferences. Once users are satisfied, the traffic rate and audience retention automatically increase.
Concluding Thoughts:
SEO evolves with evolving search engine algorithms. Every year a new SEO practice becomes trendy and catches the digital world’s attention. These 5 SEO techniques are best to implement in 2019 promising great traffic rates to your website.
If you are struggling to generate or engage web traffic reach us and leverage the expertise of our digital marketers. SolutionSurface is a proficient digital marketing agency with hands-on experience of providing market-leading solutions to our clients.
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